Promoting Good Practice

to the Membership Organisation & Association Sector

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It is important that membership-related research is carried out effectively. This can be done by employing the services of a reputable and independent research organisation that can give access to specialist help, support and advice. We have listed some of the sector's leading research agancies and companies below...




Overview: ELUCIDATION is a market research consultancy providing a quality, flexible, personal service. We offer integrated qualitative and quantitative solutions and work for private, public and Third Sector organisations. Our expertise is brand definition and connecting with the user voice.

 

Services: We offer market research to charities, government, training and membership organisations. We frequently report at board level.  We do audits, stakeholder consultation, fundraising and legacy development, exploration of membership services and brand and communications work.  Trained experts in face to face work;  groups, depths or workshops.  Able to maximise the effectiveness of your telephone and online surveys. 

 

Clients have included ACEVO, Action for Children, Breast Cancer Care, Cambridge University Alumni, Marie Curie, National Blood Service, Oxfam, Passenger Focus, Prince’s Trust, RNIB.Lucinda is a Trustee of two organisations and is engaged with the health, care and ageing debate. Do try us out.

 

Please contact us to arrange a free London meeting to discuss your next project.

 

MemberWise offer: 10% discount

 

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Redshift Research

 

Overview: Redshift research may be a small company employing just six research consultants but it provides clients with that critical commodity - experience - 60 years of it!

 

Service overview: Research specialisms include member satisfaction and retention, new product/service development and introduction, segmentation and market sizing, and brand evaluation and positioning.

 

MemberWise deal: 10% discount

 

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Research by Design is a market research consultancy that uses the full suite of research tools to provide insights that are objective, evidence based and, most importantly, make a real difference. Unlike other research agencies, we have a specialist department focused solely on the membership sector: RbD Membership.

We therefore offer a unique approach: expert membership insight combined with core research skills.

We assist organisations in the development and execution of their strategy. We think creatively and laterally, develop fresh ideas and identify effective solutions.

The services we provide encompass:

- Member satisfaction
- Lapsed and non-member perceptions
- Recruitment and retention strategies
- Identification and segmentation of potential members
- CPD research
- Communication assessment
- Event feedback and evaluation
- State of the industry analysis
- Sector futuregazing and trendwatching
- Policy/lobbying surveys

Clients include:

CILIP, FSB, RICS, British Chambers of Commerce, BOHS and British Water.

MemberWise offer: 10% discount

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Obtain discount...